Thank you for the opportunity to submit my work for your consideration.
Below is a creative concept I developed for Valero Law Group’s marketing.
Billboard
I chose to take a disruptive approach—because nearly all law firms use billboards to promote themselves directly.
But what if we flipped the script?
UFOs and aliens are about to dominate pop culture, with Pixar’s Elio, a new Spielberg project, and more on the horizon.
By leaning into that cultural wave before it peaks, we place Valero at the forefront of relevance—and memorability.
12 sec AD
This concept is built around a 12-second social ad designed to feel instantly relatable.
It taps into everyday chaos—cats, dogs, distracted influencers—and wraps it in a popular short-form format: the viral dance twist.
The ad speaks to everyone who’s ever walked a dog, filmed themselves, or tripped into trouble…
but delivers a surprise ending that links directly to Valero Law Group’s value proposition:
“You were just walking… now you’re viral… and injured.”
It’s quick. It’s sharable.
And it puts Valero at the heart of cultural moments, not just legal ones.
Volume
15 sec Reel
Created to capture attention instantly, this short-form ad uses surreal imagery and real numbers.
The goal: position Valero Law Group as bold, memorable, and battle-tested.
“Trust us… we’ve seen it all.”
$500M recovered.
One story. Fifteen seconds.
Volume
Jingle
This jingle was created to simplify the brand message into something memorable and rhythmic.
The idea: take a common, frustrating moment — like falling or getting hit — and turn it into a fast, relatable hook.
“You slipped, you crashed…
With Valero — you got the cash!”
It’s not about musical perfection — it’s about making people remember who to call when things go wrong.
